Why Websites Fail : Top Reasons of Failure

Many websites don’t take the time to plan their site out entirely before they start the development, here are reasons of websites fail. It is crucial to make sure that you have a structure to your site instead of building it as you go. You must also know WHY you are building a site. Make sure to check out other online business’s web sites that may be competitors. See what you can do to make your site more useful and better than theirs. You should plan your budget as well before starting your site.

If you have some idea of what you can spend, you may get more out of your web site then if you don’t. The most important thing to remember is that this is like starting a new business all over again. Imagine your site to be just as if you had to reopen by making a budget and picking a building to begin your storefront. The wallpaper and carpet come much later, and if you don’t have the foundations to what you need, you will be backtracking too much.

1.Do-It-Yourself Websites: Reasons for Websites Fail

Unless you have a lot of time to spend on a web site and have a lot of skill in making graphics optimised for the web, don’t try to do this yourself. Make sure that you understand that there are many different things involved in creating a web site that may sound easy at first, but in the end, it isn’t that simple. Many kinds of new software will help you create a web site, but just because it looks easy doesn’t mean it is.

Keep in mind that there are ways to shrink your graphics down to save on download time as well as the big no-no of music (midi files), jumping and dancing animated graphics or blinking text that may annoy your user to leave. Sometimes, something that may seem cool to a new web user may not be so cool to a potential buyer who has seen that annoying animated image on another web site.

Professionalism is always the best route, so if you plan on having a web site, do it right the FIRST time. Once your site is developed, if content needs to be changed, you can use those beautiful editors.

2.Bad Image: Reasons for Websites Fail

Image is everything when it comes to the Internet. A business has no employees or storefront to impress incoming visitors. It is all in the presentation of the design of the web site. A lot of “do-it-yourself” web site builders make the worst mistake possible when creating graphics. What may look useful to them most likely won’t look right to everyone else if they haven’t the professional experience that is required.

Your company image should compare to the rest of the Fortune 500 web sites. You may have some success with a nasty looking site, but a competitor with a better website will have more success. If you don’t know what you are doing, chances are it will show.

3.Is Anyone There? Reasons for Websites Fail

A good rule to live by is that you or someone in your company must be willing to visit your email at least twice a day every day of the year. Many businesses have web sites, and they think that checking email once a week is okay. Sometimes we have e-mailed people that have never e-mailed us back at all!

It is pointless to have a website, have a potential lead, and then not even know that it went out the window. Let’s say a user goes to two websites, yours and your competitor’s. They go to your website at 10:00 and theirs at 11:00. You check your email at lunchtime and in the evening from your home, and your competition checks their mail in the morning.

You get your message at midnight and answer that potential sale before your competitor even receives his letter. By that time, your business looks much more professional and eager to help your customers. Keep your e-mails in a database or inside a list in your email program, and send information to them at a later date.